Sasha Sharavarau 的作品 The Treasure of Zbojniks 瓶身标签

设计师 Sasha Sharavarau 的作品 The Treasure of Zbojniks 瓶身标签荣获了极具声望的 2022 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2022

The Treasure of Zbojniks 瓶身标签

设计师： Sasha Sharavarau

客户: St. Nicolaus (client company); Zbojnicka (brand)

包装类别A' Design Award 金奖获奖者

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验证 #127368 的获奖状态

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设计作品

关于 The Treasure of Zbojniks 瓶身标签

《绿林好汉的宝藏》是为 Zbojnicka 水果蒸馏酒设计的酒标。Zbojnicka 在斯洛伐克语中意为"属于绿林好汉的"。Zbojnik 是曾参与反抗农奴制起义的绿林侠盗，民间相传他们把宝藏藏匿于斯洛伐克的群山之中。该标签将这款蒸馏酒呈现为绿林好汉的宝藏。标签顶部描绘了大罗祖泰茨山（Velky Rozsutec），来自斯洛伐克不同地区的民族纹饰环绕构成设计边框。雕版风格的插画以双色印刷于质感柔和的哑光米色纸张之上，产品名称则采用烫金压凸工艺呈现。

荣誉认可

关于A' Design Award 金奖

The Treasure of Zbojniks 瓶身标签是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计The Treasure of Zbojniks 瓶身标签将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。The Treasure of Zbojniks 瓶身标签激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
尺寸与包装: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
标签: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
生产技术: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
设计挑战: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
灵感: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
项目周期: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
操作流程: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
团队成员: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
图片版权: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)