Wu Xing 包装 by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2022

Wu Xing 包装

by Siwei Lai

Client: Huyu

A' Design Award 银奖 Winner in 包装 Category

24,642

Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing 包装

《五行》系列作品以动物作为诠释载体，依其特性归入五行之中。其中，为强调五行中相生相克的循环关系，设计师在每幅插画中加入了日出与日落的元素，象征一天的开始与结束。整体以画盒为主要结构进行开发，呈现出精装典藏的质感。从书形盒到展开，再到可独立成为陈列架的包装结构，在这一特殊的包装形态中，每张卡片都能得到完整的展示。

The Recognition

About the A' Design Award 银奖

Wu Xing 包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wu Xing 包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wu Xing 包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release