Tsubasa.Y 品牌整合 by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2022
Tsubasa.Y 品牌整合
by Siwei Lai
Client: Tsubasa.y
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y 品牌整合
Tsubasa.Y是一家古着精选店，在不同年代的服装堆中寻找不同自我的专属品味，不断实验与融合，创造出这一代从未有过的时尚声音，正如Tsubasa（翼）之名，引领古着的魅力在不同服饰的质感与故事之间飞翔。本案例包含该店铺的视觉识别、包装和印刷设计。
The Recognition
About the A' Design Award 银奖
Tsubasa.Y 品牌整合是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tsubasa.Y 品牌整合将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tsubasa.Y 品牌整合是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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