United Cinemas Terrace Mall Matsudo 电影综合体 by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo 电影综合体 by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2022

United Cinemas Terrace Mall Matsudo 电影综合体

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #127944

View at A' Design Award Press Release Award Badge

Colors

The Design

About United Cinemas Terrace Mall Matsudo 电影综合体

这座电影院设有3种特殊放映格式影厅，包括Imax、4DX和ScreenX，以及8个普通影厅。其中Imax影厅的银幕尺寸为日本最大之一。设计呈现两种对比鲜明的室内理念：一是沿自动扶梯从天花板悬挂而下的众多富有象征意义的蓝色线性LED灯光装置；二是单色调的电影对白图形设计。两者形成2D与3D、彩色与单色的对比。设计手法虽然传统，但材料却是全新的，能够被各年龄层观众所接受。宾客还可在这些极具视觉魅力的空间中拍照留念。

The Recognition

About the A' Design Award 铜奖

United Cinemas Terrace Mall Matsudo 电影综合体是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计United Cinemas Terrace Mall Matsudo 电影综合体将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。United Cinemas Terrace Mall Matsudo 电影综合体出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members: Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,