设计师 Bakhtiyar Baimurzayev 的作品 Tralock 锁具包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Tralock 锁具包装

设计师： Bakhtiyar Baimurzayev

客户: Bakhtiyar Baimurzayev

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Tralock 锁具包装

Tralock是为旅行箱锁具设计的包装。包装盒外形如同一只小型行李箱，将包装与产品用途直接关联起来。产品名称由"travelling（旅行）"与"lock（锁）"两词组合而成，标志中的字母o被设计成锁孔的形状。包装结构分为两层：吸塑内衬将锁具与钥匙固定就位，外层卡纸则承载印刷图案设计。模切开窗使购买者能够直接看到内部产品。明亮鲜艳的色彩呼应了旅行主题，并让包装在货架上更为醒目。

荣誉认可

关于A' Design Award 铜奖

Tralock 锁具包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tralock 锁具包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tralock 锁具包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
尺寸与包装: Width 100 mm x Depth 25 mm x Height 143 mm
标签: packaging design, box, professional, travelling, lock
生产技术: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
设计挑战: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
研究: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
灵感: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
项目周期: Duration: September-December, 2020
Location: Kazakhstan
操作流程: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
专利: Copyrights belong to Bakhtiyar Baimurzayev
团队成员: Bakhtiyar Baimurzayev
图片版权: All images Credits to Bakhtiyar Baimurzayev