Qinjianguo 山药粉包装

设计师： Dongcheng

客户: Qinjianguo

包装类别A' Design Award 铜奖获奖者

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关于 Qinjianguo 山药粉包装

秦匠工是一款铁棍山药粉的包装设计。该产品遵循十年种植周期，土地休养生息，每十年只种植一季山药。生长于这样土壤中的山药吸收了丰富的养分，果肉直接制成粉末。包装盒尺寸为120×120×150毫米。图形构成了数字"十"的视觉符号，由春之燕、夏之蝉、秋之农事、冬之松柏以及耕作的农人共同构成，意象呈现出十年间的四季轮回。

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关于A' Design Award 铜奖

Qinjianguo 山药粉包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qinjianguo 山药粉包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qinjianguo 山药粉包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
尺寸与包装: 120mm x 120mm x 150mm
标签: Creative Yam powder packaging design
设计挑战: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
研究: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
灵感: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
项目周期: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
团队成员: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
图片版权: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU