设计师 Antonia Skaraki 的作品 The Wine Barrel Classic 包装设计 荣获了极具声望的 2022 A' Design Award 铁奖,竞赛类别为包装设计。
铁包装· 2022
The Wine Barrel Classic 包装设计
设计师: Antonia Skaraki
客户: The Wine Barrel
包装类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #129344 的获奖状态设计作品
关于 The Wine Barrel Classic 包装设计
设计师将葡萄酒桶呈现在其天然载体——木桶本身之中。他们运用品酒的符号语汇(酒窖、橡木桶、流动的酒液),打破了瓶装葡萄酒的刻板印象,通过包装设计使这款"葡萄酒桶"传达直接取自橡木桶的葡萄酒品质,颠覆了优质葡萄酒只能盛于玻璃容器的传统认知。
荣誉认可
关于A' Design Award 铁奖
The Wine Barrel Classic 包装设计是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Wine Barrel Classic 包装设计将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。The Wine Barrel Classic 包装设计因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat. - 尺寸与包装
- Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
- 标签
- Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
- 生产技术
- TheWineBarrel was made out of cardboard and it’s easily recycleable.
- 设计挑战
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
- 研究
- Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
- 灵感
- TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
- 项目周期
- The Project Started in October 2020 in Athens and is still ongoing.
- 操作流程
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- 团队成员
- Greative Director: Antonia Skaraki
Art Director: Andreas Deskas
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