Hola Espirito 瓶装鸡尾酒标签

Press Kit

Unique Properties

Hola! Espirito was designed to reflect its content. Blue Lagoon cocktail is yellow and blue, Mojito is yellow and green. As the ingredients of each cocktail have a universally accepted color palette, the design for each Hola! Espirito cocktail has a specific color code in a way that it gives a quick but clear impression of what its ingredients are.

Dimensions & Packaging

height 230mm x diameter 50mm

Tags

Hola! Espirito, Packaging, Bottle, Cocktail, Design, Ready to drink

Production Technology

Glass bottle with a crown cap that features a shrink sleeve label.

Design Challenge

The vibrancy and youthfulness that characterizes cocktail making and consumption should be evident in the label. For this to be achieved both the design and production aspects should ensure a colorful and playful result.

Inspiration

Searching the depiction of wild excitement and the freedom it ensues led us deep into the jungle, where symbolisms have a simple yet powerful presence. Soon enough our design started following the colorful wisdom of nature, where the exotic ferociousness of an animal is beamed across other species with a specific set of color tones to signal its preset characteristics.

Project Duration

The Project Started in November 2020 and finished in March 2021 in Athens.

Operation Flow

A ready to drink bottled cocktail allows for the consumer to easily obtain it from any convenience store and enjoy it in the beach, the park or to bring it along on a trip.

Image Credits

Antonia Skaraki