Iguana 能量饮料包装 by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2022

Iguana 能量饮料包装

by Linnikov Agency

Client: Iguana

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner
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Colors

The Design

About Iguana 能量饮料包装

Iguana（鬣蜥）是一款以铝罐盛装的能量饮料包装设计。罐体表面模仿鬣蜥的皮肤，采用鳞片质感与抓痕纹理，传递出力量与能量的意象。每种口味以不同的肤色加以区分：原味采用绿色，热带水果味采用橙色与金色，红莓味则采用红色。字体设计顺应抓痕的走向，黑白对比确保产品名称清晰可辨。该设计直接印制于铝材之上，随后成型为罐体。

The Recognition

About the A' Design Award 银奖

Iguana 能量饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Iguana 能量饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Iguana 能量饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging: оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags: iguana, Energy drinks, can, Leather, scratches
Production Technology: Designs are printed on the aluminum and then crafted into a can
Design Challenge: It was necessary to model an iguana and pick up the skin.
Research: The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration: The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration: The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow: Custom design will make the product stand out on the shelf.
Team Members: Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky