Emotions 海报

设计师： Rui Ma

客户: Rui Ma

平面类别A' Design Award 铁奖获奖者

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设计作品

关于 Emotions 海报

视觉世界中的情绪会是什么样子？这一系列名为“情感”的海报以视觉形式表现了四种不同类型的基本情感。四种情绪是喜悦、愤怒、悲伤和恐惧。设计师使用当代视觉语言，包括抽象插图、鲜艳的色彩和动态排版来展示情感和面部表情之间的联系。在这个设计系统中，每种视觉语言都是独立的设计。同时，所有的海报设计都是一个系统。

荣誉认可

关于A' Design Award 铁奖

Emotions 海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Emotions 海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Emotions 海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
尺寸与包装: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
标签: Graphic Design, Illustration, Posters, Visual Communication
生产技术: The posters were created and designed with Adobe Illustrator and Photoshop.
设计挑战: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
研究: The research of this project was based on information about the subject from the internet.
灵感: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
项目周期: 2021 Los Angeles
操作流程: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
图片版权: English font: Raoul Audouin & Velvetyne Type