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Art Stroyka Fest 家庭节日的身份 by Tanya Dunaeva

Art Stroyka Fest 家庭节日的身份 by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.


铜平面· 2022

Art Stroyka Fest 家庭节日的身份

by Tanya Dunaeva

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #129977

Colors

The Design

About Art Stroyka Fest 家庭节日的身份

节日的企业形象是基于建筑工程期间使用的信号标记。其主色调:红色、黄色和绿色,与举办该节日的三个住宅区的企业颜色相对应。建筑标记的线条被应用到艺术画架上,这是创造力的象征,将建筑主题和艺术主题结合在一幅图像中。

The Recognition

About the A' Design Award 铜奖

Art Stroyka Fest 家庭节日的身份是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Art Stroyka Fest 家庭节日的身份将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Art Stroyka Fest 家庭节日的身份出色地满足需求,触动渴望,迷住情感,并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The festivals corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel - a symbol of creativity, combining both the theme of construction and the theme of art in one image.
Dimensions & Packaging
Identity of the Festival is easily put on any Print and Outdoor Ads
Tags
Tanya Dunaeva, Typographics, Design, The Klen, Dmitry Krasnov
Production Technology
Graphic design in Photoshop and Printing for realization
Research
The key goal was to find commonality between Festival and the Construction. It was done throufh combining Construction type design and Canvas that represents Art in life
Inspiration
The typographic solution is designed in a strict and slightly dry style, reminiscent of signatures on architectural blueprints, which are always more important than the underlaying image. The strictness of the design of the festival, was consciously made as close to the real appearance of the construction site as possible. It is emphasising the idea that there is always a place for creativity even in such serious professions as construction.
Project Duration
The project was projected during 2 month in Moscow city and was presented (realized) in Samara city as part of the celebration of the International Children's Day on June 1, 2021

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