设计师 Rui Ma 的作品 Hanzi and Alphabet 字体设计荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Hanzi and Alphabet 字体设计

设计师： Rui Ma

客户: Rui Ma

平面类别A' Design Award 铁奖获奖者

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设计作品

关于 Hanzi and Alphabet 字体设计

这是一套代表汉字和字母两种不同文化结合的字体设计。字体设计结合了汉字笔画和英文字母。每个字母都是根据汉字笔画的一个或多个部分定制的形状设计的。该设计是通过使用当代视觉语言和明亮的色彩来创建的。

荣誉认可

关于A' Design Award 铁奖

Hanzi and Alphabet 字体设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hanzi and Alphabet 字体设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hanzi and Alphabet 字体设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
尺寸与包装: Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
标签: Type Design, Typography, Visual Communication, Graphic Design, Language
生产技术: The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
设计挑战: The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
研究: The research was based on information about Hanzi character strokes and English alphabet from books and online.
灵感: The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
项目周期: 2021 Los Angeles
操作流程: The type would be primarily used for communication design.