365 Days Taiwanese Foods 手撕日曆 by Hsiao Ting Tang and Goyen Chen

365 Days Taiwanese Foods 手撕日曆 by Hsiao Ting Tang and Goyen Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2022

365 Days Taiwanese Foods 手撕日曆

by Hsiao Ting Tang and Goyen Chen

Client: Goyen Chen

A' Design Award 铜奖 Winner in 平面 Category

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The Design

About 365 Days Taiwanese Foods 手撕日曆

與市場上的一般日曆不同，《365天台灣美食日曆》的設計和包裝是以亞洲獨特的食品容器"便當盒"為原型。包裝設計採用磁力封口，便於展示、收藏和攜帶。除了日曆本身的圖形介紹外，它還展示了東方人對時間的概念，並介紹了節日、食材和節氣，這些都顯示了華人獨特的飲食文化。

The Recognition

About the A' Design Award 铜奖

365 Days Taiwanese Foods 手撕日曆是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计365 Days Taiwanese Foods 手撕日曆将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。365 Days Taiwanese Foods 手撕日曆出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This calendar can be displayed and collected at the same time and is also suitable as a gift or for personal use. You can look at it when you don't know what to have for lunch. This calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of the unique Taiwanese food culture. Through the creation of the merchandise, we look forward to promoting the spirit of Taiwanese cuisine and traditional culture.
Dimensions & Packaging: Product dimensions 215 mm x 150 mm x 55 mm. Calendar size 120 mm x 80 mm x 35 mm. Magnet opening and closing design.
Tags: Taiwan, food, Bento, calendar, lunar calendar
Production Technology: The trial is made using soybean printing and handmade gift boxes. At the same time, the magnetic clasp design allows the concept of instant collection to be put into practice at the same time. Because of the fear that the old calendar would be blown away in the display, the calendar comes with a Chinese ceramic spoon as a paperweight, which not only fits the image of the product, but also symbolizes the fullness in the oriental symbolism.
Design Challenge: The most difficult aspect was that the composition of the packaging needed to be handmade. One of the most challenging aspects was to distinguish it from the usual calendars on the market and even to highlight the characteristics of the subject. Therefore, the merchandise was worked into the material of a gift box, using the outer packaging of a usual meal. Echoing each other.
Research: The 365 Days of Taiwan Food Calendar feature a variety of Taiwanese cuisine as the main visual presentation. Showcasing the importance of Taiwanese food culture. The magnetic clasp is specially designed for collection and display and is suitable for gift giving or personal use! It is different from the usual calendar formats sold in the market. The calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of Taiwan's unique food culture. This product looks forward to carrying forward this spirit.
Inspiration: Through Taiwanese cuisine, this team has drawn and accumulated hundreds of illustrations. For the sake of commercialization, a calendar dedicated to Taiwanese food was created by specifically combining the "Bento box", a local lunch box packaging unique to Taiwan, with a Taiwanese calendar. As a result, a lot of research on local food was also done, and the inspiration for the illustration content was found through the collection process.
Project Duration: The project started in September 2019 in Taichung and finished in September 2020 in Taichung. Successfully raise funds through the ZECZEC fundraising platform.
Operation Flow: Because this product is packaged with magnets, it can be displayed and stored at the same time, and the calendar itself can also solve your worries about what you eat every day. When using the calendar, you can tear off today's calendar and display it on the top cover of the box. Because the edge of the top cover is designed with a magnetic buckle, it can be folded inward to clamp the calendar. When changing the calendar, you can put the old calendar in another space, and tear off the new calendar as a display at the same time. You can also put some small stationery that you usually use.
Team Members: Illustrator：Hsiao Ting Tang
Designer：Goyen Chen
Image Credits: Image ： Illustrator Hsiao Ting Tang, Taiwanese Foods, 2020.