Fly By Jing 调味品包装

设计师： Fly By Jing

客户: Fly By Jing

包装类别A' Design Award 铜奖获奖者

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关于 Fly By Jing 调味品包装

Fly By Jing 是一款四川辣椒脆酱的玻璃罐包装设计。该设计植根于传统，同时契合当代人的饮食方式。醒目的配色与直白的语言风格，使其在市场上众多酱料产品中脱颖而出。标签上印制的连贯长句既讲述了品牌故事，又为读者层层拆解其内涵。整体设计体现了品牌的价值观与使命——汲取成都风味及当地小馆的灵感。

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关于A' Design Award 铜奖

Fly By Jing 调味品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Fly By Jing 调味品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Fly By Jing 调味品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
尺寸与包装: W 6mm x D 6mm x H 8.5mm, glass jar
标签: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
灵感: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
团队成员: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
图片版权: All images / Photographer / Maria Be

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