Shenzhen Hongrui Biological Technology Co., Ltd. 的作品 RedDog Adult Pet Food 宠物食品包装

设计师 Shenzhen Hongrui Biological Technology Co., Ltd. 的作品 RedDog Adult Pet Food 宠物食品包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

RedDog Adult Pet Food 宠物食品包装

设计师： Shenzhen Hongrui Biological Technology Co., Ltd.

客户: Shenzhen Hongrui Biological Technology Co., Ltd.

包装类别A' Design Award 铜奖获奖者

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关于 RedDog Adult Pet Food 宠物食品包装

RedDog成犬成猫宠物主粮是一款针对猫狗全新营养配方主食所做的包装设计。包装的视觉中心为罗马数字1，寓意全新内容与全新开始。简化的动物形象直观区分该产品适用于猫还是狗。强烈的色调对比提升了视觉辨识度。包装采用八边形封口PET自立袋，并配有封口卡扣，可反复开合密封保存。该设计旨在强化品牌辨识度并彰显产品品质。

荣誉认可

关于A' Design Award 铜奖

RedDog Adult Pet Food 宠物食品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计RedDog Adult Pet Food 宠物食品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。RedDog Adult Pet Food 宠物食品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
尺寸与包装: 95*130*40mm
60*90*25mm
标签: Food packaging, Image identification
生产技术: The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
设计挑战: The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
研究: New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
灵感: Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
项目周期: The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
操作流程: Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.