Wei Xu, Yonghui Dong and Rui Wang 的作品 Guangliang 59Plus Flying CoBranded 白酒包装

设计师 Wei Xu, Yonghui Dong and Rui Wang 的作品 Guangliang 59Plus Flying CoBranded 白酒包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Guangliang 59Plus Flying CoBranded 白酒包装

设计师： Wei Xu, Yonghui Dong and Rui Wang

客户: Sichuan Guangliang Wine Industry Co., Ltd.

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Guangliang 59Plus Flying CoBranded 白酒包装

光良59Plus飞天是与敦煌博物馆联名推出的限量版白酒包装。设计将敦煌壁画元素与中国航天意象相融合，表达对宇宙的探索。插画描绘飞天神女与航天员指尖相触，连接传统与现代科技。瓶体为白色半透明材质，喷涂磨砂漆以模拟玉石质感。采用高精度满版烤花工艺，使插画环绕瓶身通体呈现。

荣誉认可

关于A' Design Award 铜奖

Guangliang 59Plus Flying CoBranded 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Guangliang 59Plus Flying CoBranded 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Guangliang 59Plus Flying CoBranded 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
尺寸与包装: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
生产技术: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
设计挑战: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
研究: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
灵感: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
项目周期: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
团队成员: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang