设计师 Zi Huai Shen 的作品 K-Chic 品牌形象荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

K-Chic 品牌形象

设计师： Zi Huai Shen

客户: Central Kitchen

平面类别A' Design Award 铁奖获奖者

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验证 #130694 的获奖状态

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色彩

设计作品

关于 K-Chic 品牌形象

K-Chic是一个韩式炸鸡品牌的品牌形象设计,主要面向外送餐饮市场。标识将字母K与鸡爪印相结合,传达"远征探索"的意象。字体设计借鉴韩国复古广告的风格,仿若一句呐喊而出的口号。辅助图形运用战旗、古地图与鸡战士形象,诠释韩国勇士征途的主题。丰富的色彩在标签与包装纸上区分不同口味。主视觉将炸鸡置于地图之中,唤起食欲。

荣誉认可

关于A' Design Award 铁奖

K-Chic 品牌形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计K-Chic 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。K-Chic 品牌形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
尺寸与包装: Main image 3600px x 3600px. Optional images 1800px x 1800px
标签: Packaging Design, Brand Identity, Brand Design
生产技术: Tag, Wrap
设计挑战: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
研究: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
灵感: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
项目周期: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
团队成员: Zi Huai Shen
图片版权: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020