Tiger Pan 的作品 Lineage de La Foliole 茶叶包装

设计师 Tiger Pan 的作品 Lineage de La Foliole 茶叶包装荣获了极具声望的 2022 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2022

Lineage de La Foliole 茶叶包装

设计师： Tiger Pan

客户: Shenzhen Tasly Industrial Co., Ltd.

包装类别A' Design Award 金奖获奖者

35,043

已验证的获奖者

验证 #130796 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Lineage de La Foliole 茶叶包装

「一叶菩提」是一款普洱茶精华的包装设计。普洱茶通常需经过多达九道手工工序，而茶精华则让人们能以更快捷的萃取方式品味其滋味。包装上呈现一枚带有颗粒质感的茶叶形图标，寓意从普洱大叶中萃取精华之意。宋体汉字以不同的排列形式呈现，营造出古典韵味。线条与部分元素采用烫金工艺，插图则以金色边框加以衬托。

荣誉认可

关于A' Design Award 金奖

Lineage de La Foliole 茶叶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Lineage de La Foliole 茶叶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Lineage de La Foliole 茶叶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
尺寸与包装: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
标签: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
生产技术: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
设计挑战: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
研究: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
灵感: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
项目周期: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
操作流程: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
团队成员: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu