Tiger Pan 的作品 Treasured Brew of the Cave 白酒瓶包装

设计师 Tiger Pan 的作品 Treasured Brew of the Cave 白酒瓶包装荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2022

Treasured Brew of the Cave 白酒瓶包装

设计师： Tiger Pan

客户: Jiugui Liquor Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #130922 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Treasured Brew of the Cave 白酒瓶包装

《洞藏珍酿》是一款中国白酒包装设计。设计保留了经典的布袋瓶造型，瓶颈处缠绕麻绳，而材质则由陶瓷改为玻璃。玻璃表面增添了光泽与质感，使酒瓶区别于其他品牌所采用的陶瓷包装。瓶底以中国古画风格雕刻山峦图案，寓意洞藏工艺——这是苗族人长期沿用的储酒方式。瓶身保持通透洁净，并以浮雕形式呈现数字"六"。

荣誉认可

关于A' Design Award 银奖

Treasured Brew of the Cave 白酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Treasured Brew of the Cave 白酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Treasured Brew of the Cave 白酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
尺寸与包装: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
标签: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
生产技术: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
设计挑战: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
研究: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
灵感: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
项目周期: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
团队成员: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
图片版权: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu