Drunk Bartender 包装设计 by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2022
Drunk Bartender 包装设计
Client: Bakhtiyar Baimurzayev
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #131108The Design
About Drunk Bartender 包装设计
Drunk Bartender（醉酒调酒师）是一款为系列经典鸡尾酒打造的包装设计。该设计应用于容量为330毫升的标准马口铁罐上。每一款罐身都通过诙谐幽默的图形插画，以直白的方式呈现出经典鸡尾酒的名称。这些图形元素旨在让罐装产品在货架上脱颖而出，吸引购买者的注意。许多经典饮品的包装设计看起来平淡无奇且千篇一律，因此设计师选择了现代化的视觉语言。Drunk Bartender证明，经典饮品同样可以以现代风格呈现。
The Recognition
About the A' Design Award 银奖
Drunk Bartender 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Drunk Bartender 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Drunk Bartender 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Dimensions & Packaging
- A tin can: 330 ml
- Tags
- packaging design, can, professional, cocktails
- Production Technology
- It is a standard tin can.
- Design Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Project Duration
- August, 2020 Location: Kazakhstan
- Operation Flow
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Team Members
- Designer: Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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