Viskit 学习阅读套装 by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2022

Viskit 学习阅读套装

by Jaehun Kim

Client: Visang

A' Design Award 铜奖 Winner in 平面 Category

14,906

Verified Award Winner

Verify Award Status for #131204

View at A' Design Award Press Release Award Badge

Colors

The Design

About Viskit 学习阅读套装

Viskit 是一款专为学生设计的学习阅读套装。套装内含阅读书架、笔、笔记本、阅读书单及其他文具，帮助学生有条理地规划自己的阅读活动。各件物品均以饼干造型角色作为插画元素，分为巧克力、草莓、绿茶和芝士四种口味版本，让整套产品呈现出亲切友好的视觉观感。所有 Viskit 产品均取消了塑料包装，改以一个可重复使用的塑料文件夹收纳文具与学校讲义。运输纸箱同时兼作产品包装盒，从而减少废弃物的产生。

The Recognition

About the A' Design Award 铜奖

Viskit 学习阅读套装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Viskit 学习阅读套装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Viskit 学习阅读套装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ViSKit is Visang’s special kit designed for students’ study and reading activities. The package contents consist of reading stands, pens, notebooks, reading lists, and other assorted supplies that enable students to systematically organize their reading activities.
Dimensions & Packaging: Notebook 150 x 210, Spring-bound notebook 152 x 210, Reading stand 267 x 694, Bookmark, 50 x 190, Zipper File-bag 310 x 490, Recording sticker 147 x 207, Corner pocket 80 x 80, Reading record 297 x 420, Sticker 140 x 210, Spring-bound memobook 150 x 100, Pencil case 90 x 200, Mesh pouch 230 x 160, Stationary 170 x 160
Tags: ViSKit, students, reading, reading material, Visang, studying
Production Technology: In consideration of the environment, all plastic packaging is removed from ViSKit products. Individual items can be stored in a reusable plastic folder that protects students’ school supplies and can also store school handouts. Additionally, the shipping box has been integrated with the product packaging box to further reduce waste.
Design Challenge: The greatest obstacle is to create a concept every season along with a matching kit and its various items. Highest import is aligned with creating kits that help students learn and meet their needs simultaneously. By analyzing yearly trends and using various methods of post-processing, new ideas are developed that help to better interest students.
Research: “ViSKit” is a brand that provides character-based learning kits to students through Visang Education’s online channel, “Visang Textbooks & Mom Talk.” Distributed by education companies, it is newly research and made each year based on students’ needs. Each season, different thematic concepts are used and the products are provided free of charge as various Visang events. Consumer responses improve yearly, and the event participation rates rise along with many reviews.
Inspiration: The brand name “ViSKit,” derived from “Visang Special Kit,” is a Korean wordplay, sharing pronunciation with the word ‘biscuit.’ The product characters were designed as biscuits to give a real ‘crunch’ to students’ learning, just like that of a biscuit. The chocolate, strawberry, green-tea, and cheeses biscuit characters engagingly represent daily life. ViSKit seeks to bring a familiar and friendly approach to students through its biscuit characters and products that enrich school life.
Project Duration: Recent Launch date: July 2021 in Korea
First Launch date: January 2018, new Korean semester event
Operation Flow: Student goods are designed with character-based “biscuits,” thus serving as a bridge for students to see Visang textbooks in a softer light than the “practicality-first” feeling often associated with educational companies.
Team Members: Kim Juhee / Kim Juhee / Lee Sumin