Stora Enso China Packaging 的作品 Secret Behind Magic 坚果包装

设计师 Stora Enso China Packaging 的作品 Secret Behind Magic 坚果包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Secret Behind Magic 坚果包装

设计师： Stora Enso China Packaging

客户: Stora Enso China Packaging

包装类别A' Design Award 铜奖获奖者

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验证 #131239 的获奖状态

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色彩

设计作品

关于 Secret Behind Magic 坚果包装

《魔法背后的秘密》是一款混合坚果盲盒包装。外盒图形以蒙德里安构成为灵感，运用协调的线条与三原色，并结合模拟牛皮纸的棕色调，以简洁的方式传达均衡健康营养的理念。内盒延续相同的色彩体系，并加入卡通角色插画，形成角色扮演游戏的趣味。盒内设有提升机构，可将每个内盒依次推向开口处，使所有内盒能够被逐一抽出。包装采用食品接触级纸板与大豆油墨制作。

荣誉认可

关于A' Design Award 铜奖

Secret Behind Magic 坚果包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Secret Behind Magic 坚果包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Secret Behind Magic 坚果包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
尺寸与包装: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
标签: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
生产技术: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
设计挑战: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
研究: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
灵感: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
项目周期: The project started in June 2020 and launched in April 2021 Beijing, China.
操作流程: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
专利: Structure utility model patent copyright belongs to Stora Enso China Packaging
团队成员: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang