设计师 Nan Li and Hesu Dong 的作品 Flora 产品宣传动画荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为电影、视频与动画设计。

铁电影· 2022

Flora 产品宣传动画

设计师： Nan Li and Hesu Dong

客户: GOODO design

电影类别A' Design Award 铁奖获奖者

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验证 #131252 的获奖状态

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关于 Flora 产品宣传动画

《Flora》是一部电脑生成动画影片，旨在呈现一款以绽放花朵为灵感的多功能沙发。影片展现了沙发的设计元素、功能特点、工艺细节与材质表现。作品运用艺术化的解构手法、画面构图、灯光设计与主题设计，从多个角度呈现产品，传达其美学价值。所有元素均以三维方式建模，在 Cinema 4D 中制作动画，并使用 Redshift 渲染，最终合成在 Adobe After Effects 中完成。影片以全高清画质、每秒25帧输出。

荣誉认可

关于A' Design Award 铁奖

Flora 产品宣传动画是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Flora 产品宣传动画将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Flora 产品宣传动画因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
尺寸与包装: 1920 1080 Full HD. Frame Rate 25fps
标签: Sofa, furniture, CGI, art, computer animation, design
生产技术: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
设计挑战: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
研究: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
灵感: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
项目周期: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
操作流程: This is a CG animated video.
专利: 版权属于 COMO， 2021
团队成员: Creative Director: Nan Li
Design Director: Hesu Dong
图片版权: TECHNO WOOD (SHANGHAI) CO.,LTD.