设计师 Chih-Hsi Chen 的作品 The Sound of Poetry 活动主视觉 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2022
The Sound of Poetry 活动主视觉
设计师： Chih-Hsi Chen
客户: Chih-hsi Chen
平面类别A' Design Award 铁奖获奖者
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关于 The Sound of Poetry 活动主视觉
《诗的声音》是为一场活动设计的主视觉，该活动包含两个部分：一场探索声音的诗歌剧场，以及一系列关于科幻与宇宙的工作坊。主视觉以电脑屏幕上所见的音轨形态呈现，火焰、叶片、珊瑚等自然元素被扭曲成波形，营造出异域感与超现实的效果。横向的排列方式呼应了诗歌中文本行列的排布形式。折叠式海报采用纤维纸印刷，单面压光以呈现浓郁的黑色底色，标题则以银色油墨印制。
荣誉认可
关于A' Design Award 铁奖
The Sound of Poetry 活动主视觉是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Sound of Poetry 活动主视觉将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Sound of Poetry 活动主视觉因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- 尺寸与包装
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - 标签
- Poetry, Sound, Wave, Universe, Life
- 生产技术
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - 设计挑战
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- 灵感
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - 项目周期
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- 专利
- Copyrights belong to Chih-hsi Chen.
- 团队成员
- Chih-hsi Chen
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