Luckinfo Ocean Refreshing Base Serum 包装 by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum 包装 by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Luckinfo Ocean Refreshing Base Serum 包装

by Wai Ho Cheung

Client: Luckinfo

A' Design Award 铜奖 Winner in 包装 Category

14,611

Verified Award Winner

Verify Award Status for #131384

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum 包装

盒子的表面保持简约而严谨，而下方印有波浪图案，与海洋成分相呼应。插图的一部分暴露在底部，丰富了苍白的表面，也吸引了用户打开盒子。瓶子顶部磨砂，将珍珠白盖子上的漆料过渡到透明部分，并遮盖摇晃时可能形成的混浊混合物；玻璃瓶底部保持透明，通过油滴沉淀技术呈现出独特的蓝色液滴。

The Recognition

About the A' Design Award 铜奖

Luckinfo Ocean Refreshing Base Serum 包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Luckinfo Ocean Refreshing Base Serum 包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Luckinfo Ocean Refreshing Base Serum 包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.