设计师 Hangzhou JC Culture and Arts Co., Ltd 的作品 Yangzi River 视觉识别系统 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2022
Yangzi River 视觉识别系统
设计师： Hangzhou JC Culture and Arts Co., Ltd
客户: Hangzhou JC Culture and Arts Co., Ltd
平面类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #131546 的获奖状态设计作品
关于 Yangzi River 视觉识别系统
《扬子江》是为一座国际会议中心打造的视觉识别系统。交错的线条灵感源自长江起伏的波涛。主色调选用银色,取自该中心主要建筑材料——阳极氧化铝。棕色与白色线条构成完整色彩体系,勾勒出奔流不息的江河意象。非对称构图增添了视觉张力与力量感。该识别系统应用于商务用途的各类印刷品之中,延续了建筑本身连绵起伏的波浪主题。
荣誉认可
关于A' Design Award 铁奖
Yangzi River 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yangzi River 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yangzi River 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
- 生产技术
- VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges. - 研究
- 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
- 灵感
- Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
- 操作流程
- 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.
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