设计师 Viktoriia Korytina 的作品 Kind Tea is a Charitable Project 茶叶包装 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为包装设计。
铁包装· 2022
Kind Tea is a Charitable Project 茶叶包装
设计师： Viktoriia Korytina
包装类别A' Design Award 铁奖获奖者
10,444
已验证的获奖者
验证 #131733 的获奖状态设计作品
关于 Kind Tea is a Charitable Project 茶叶包装
Kind Tea 是为一项慈善公益项目所售天然茶系列而创作的包装设计。这些茶由两位患有杜氏肌营养不良症的男孩亲手制作，销售所得用于筹集他们的康复治疗资金。包装上描绘了一个色彩明快的卡通形象，传递出童年的欢乐气息。三种口味以三套配色方案加以区分，使每一款都易于辨识。每种口味还另有冬季版本。产品规格为50克小袋装，标签尺寸为100×180毫米。由于包装由男孩们自己完成组装，生产与组装流程被设计得尽可能简单、经济。
荣誉认可
关于A' Design Award 铁奖
Kind Tea is a Charitable Project 茶叶包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Kind Tea is a Charitable Project 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Kind Tea is a Charitable Project 茶叶包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- 尺寸与包装
- Format: Sachet with label
50 g
100 mm x 180 mm - 标签
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- 生产技术
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- 设计挑战
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- 研究
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - 灵感
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- 项目周期
- We joined the project in January 2021 and the guys still work for now
- 操作流程
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - 专利
- No information
- 团队成员
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - 图片版权
- This project was made by our in-house team of Wishnia agency.
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
探索更多
相关设计
探索同类别中更多按优秀程度甄选的获奖设计。
