设计师 Sxdesign 的作品 Mamba Chiliast 品牌识别荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

Mamba Chiliast 品牌识别

设计师： Sxdesign

客户: MC basketball community

平面类别A' Design Award 银奖获奖者

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在A' Design Award上查看新闻稿获奖徽章

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关于 Mamba Chiliast 品牌识别

Mamba Chiliast 是为一个由"曼巴精神"拥趸组成的篮球社群所打造的品牌识别系统。该识别系统通过篮球活动将成员凝聚在一起,赋予他们归属感、自豪感与独特性。标志以六芒星的形态作为视觉框架,由字母 M 与 C 组合构成。位于视觉中心的眼睛象征着曼巴。六芒星唤起人们对信仰、组织与能量的共同联想。该标志可以多种尺寸进行印刷、缝制或注塑成型。

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关于A' Design Award 银奖

Mamba Chiliast 品牌识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mamba Chiliast 品牌识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mamba Chiliast 品牌识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
尺寸与包装: It can be printed, sewed or injection molded in a variety of sizes
标签: brand identity, logo, branding, mamba, basketball
生产技术: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
设计挑战: To appeal to and attract Kobe fans without the use of basketball elements.
研究: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
灵感: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
项目周期: The project started in August 2021 and finished in November 2021 in Beijing, China.
操作流程: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
专利: Sxdesign
团队成员: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
图片版权: Sxdesign