设计师 Angela Spindler 的作品 PickyPods 补充剂包装荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2022

PickyPods 补充剂包装

设计师： Angela Spindler

客户: Depot Creative

包装类别A' Design Award 银奖获奖者

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设计作品

关于 PickyPods 补充剂包装

该机构受委托为独特的补充剂系列创建品牌和包装。胶原蛋白和益生菌补充袋的配方可根据年龄、性别和其他重要因素对身体进行微调。颜色是这个项目的主角。它需要为去健身房的目标感到大胆和充满活力。性别符号被用来强调特定性别的配方，这是该品牌的另一个区别。

荣誉认可

关于A' Design Award 银奖

PickyPods 补充剂包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计PickyPods 补充剂包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。PickyPods 补充剂包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
尺寸与包装: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
标签: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
生产技术: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
设计挑战: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
研究: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
灵感: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
项目周期: Project duration 4 months, Sydney 2020
操作流程: Resealable pouch
团队成员: Angela Spindler: Creative Director/Designer