Kaizen 头皮膏包装 by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Kaizen 头皮膏包装

by Hsiao Che Hou

Client: Kaizen

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #132484

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Colors

The Design

About Kaizen 头皮膏包装

Kaizen 是一款专为草本头皮修护膏设计的包装。该膏体采用植物萃取成分而非药物成分，可减轻身体的额外负担。软管配有尖嘴管盖，便于将膏体直接涂抹于头皮。膏状质地避免了液态头皮护理产品在使用过程中的诸多不便。外盒采用纸质材料，尺寸为6 × 21 × 4厘米；软管尺寸为3 × 12.5 × 2.5厘米。该设计旨在提供快捷、便利且温和的头皮护理体验。

The Recognition

About the A' Design Award 铜奖

Kaizen 头皮膏包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kaizen 头皮膏包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kaizen 头皮膏包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creamy texture is unlike other leave-in scalp care products in the market as it doesn’t suffer from the issues of other liquid products. Also, the pointed bottle cap design allows the Cream to reach the scalp directly, making it even more convenient to use.
Dimensions & Packaging: 6 x 21 x 4 cm / 3 x 12.5 x 2.5 cm
Tags: KAIZEN / Soothes and tones the scalp / Plant extract soothing scalp repair cream
Production Technology: Paper / Soft tube
Design Challenge: KAIZEN’s Plant Extract Scalp Relaxation and Treatment Cream replaces drugs with plant extracts to reduce additional burden on the human body, with immediacy and convenience being the starting points to provide quick relief and gentle scalp treatment, allowing every user to relax and feel nourished.
Research: · White summer chrysanthemum and Canadian Liulan extract can strengthen the protective power of hair muscles and relieve scalp discomfort.
· Aloe vera leaf juice and active molecules of resurrection grass maintain oil-water balance and moisturize hair.
· Lemon Myrtle and Noni Fruit Extract to condition the scalp and hair.
· International IFRA certified scent, blended with bergamot, mimosa and pine fragrance, helps relieve stress and relax.
Inspiration: KAIZEN’s Plant Extract Scalp Relaxation and Treatment Cream contains a variety of plant extracts. The Cream uses plant extracts instead of drugs to reduce any additional burden on the human body. Users of the Cream can smoothly revert to their natural selves, becoming shrouded in a unique fragrance for a nourishing and pleasant experience. The Cream aims to help people have more enjoyable and beautiful lives through this gentle and subtle solution.
Project Duration: 2021 in Taiwan Taipei
Operation Flow: Take an appropriate amount and apply it evenly on the scalp, and massage gently with your fingertips in a circular motion for 2-3 minutes.
Patents: NA
Team Members: NA
Image Credits: Photo by : KAO SSU-CHIAO、OU CHIEH-JU