Mao Xin Tea House 视觉识别 by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2022

Mao Xin Tea House 视觉识别

by ChingYu Liu

Client: BlackLiuStudio

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House 视觉识别

茂鑫茶馆旨在展现东方茶及其文化之美。特别是这种茶的特色是每根有两片叶子。当他们将其与当地的茶文化结合起来时，很容易将其与禅宗文化联系起来，因为许多地块都以类似于日本岩石花园的圆形方式布置。

The Recognition

About the A' Design Award 铁奖

Mao Xin Tea House 视觉识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mao Xin Tea House 视觉识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mao Xin Tea House 视觉识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.