Reconstruct 海报系列 by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2022

Reconstruct 海报系列

by Haku Wang

Client: Common Space

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #132890

View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct 海报系列

《重构》是一组旨在唤起社区内部重新连结的海报设计。第一张海报运用图形填充与叠加手法，刻画出一位焦虑不安的人物形象；第二张以线条构筑出方盒造型，象征记录变化瞬间的相机；第三张则以线条与矩形重新描绘香云纱粽子的形态，而这些线条同时也象征着人与人之间的联系。该系列海报以A2尺寸纸质印刷呈现，同时也制作了适用于数字屏幕展示及社交媒体传播的动态版本。

The Recognition

About the A' Design Award 铁奖

Reconstruct 海报系列是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Reconstruct 海报系列将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Reconstruct 海报系列因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.