设计师 Jp Space Studio 的作品 Chick Coin 动画广告 荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为电影、视频与动画设计。
铜电影· 2022
Chick Coin 动画广告
设计师： Jp Space Studio
客户: JP SPACE Studio
电影类别A' Design Award 铜奖获奖者
31,311
已验证的获奖者
验证 #133031 的获奖状态设计作品
关于 Chick Coin 动画广告
《小鸡币》是一支为台湾学生兼职媒合平台制作的动画广告。全片长四十秒,采用全高清画质,每秒二十四格。两位品牌角色在电视屏幕上看到学生们面临的经济困境,随后一个神奇的投币口将角色带入一个无忧无虑、欢乐愉快的世界,现实世界也随之改变。该动画将手绘与数位插画及合成软件相结合,以幽默的情节和视觉效果拉近品牌与年轻观众之间的距离。
荣誉认可
关于A' Design Award 铜奖
Chick Coin 动画广告是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chick Coin 动画广告将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chick Coin 动画广告出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- 尺寸与包装
- 1920 x 1080px（FHD） / 40s / 24fps
- 标签
- Animation, Illustration, Motion, Money, 2D, Advertising
- 生产技术
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- 设计挑战
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- 研究
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- 灵感
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- 项目周期
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- 操作流程
- It's a video with no interaction or special operative instructions.
- 团队成员
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - 图片版权
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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