Qiong Niang Baijiu 包装 by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2022
Qiong Niang Baijiu 包装
by Evan Chen, Lei Zhang and Tian Dong
Client: Lascaux Design Institute Inc.
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #133243The Design
About Qiong Niang Baijiu 包装
他们将最能代表邛崃的钟鼓楼和邛崃地图以抽象图形的方式融入到包装的主形象中。邛崃的大山养育了邛崃的人民和文化，是邛崃的重要载体。在他们的瓶标设计中，抽象图形被反复叠加在薄薄的特殊纸张上，光线透过瓶子和葡萄酒工业，创造出邛崃当地天台山的形象，叠加后增加了其文化分量。
The Recognition
About the A' Design Award 铜奖
Qiong Niang Baijiu 包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qiong Niang Baijiu 包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qiong Niang Baijiu 包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
- Team Members
- LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang
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