设计师 Chika Kakazu 的作品 Marathon T-Shirt 图形艺术荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Marathon T-Shirt 图形艺术

设计师： Chika Kakazu

客户: Chika Kakazu

平面类别A' Design Award 铁奖获奖者

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关于 Marathon T-Shirt 图形艺术

作为马拉松运动员的一项免费服务，原始图标被设计并作为热转印标签提供，以便在东京的一家咖啡馆制作一件独一无二的定制 T 恤。为了使其成为来自世界各地的跑步者难忘的礼物，这些图标反映了日本和马拉松主题，如富士山、日本地图、折纸、跑鞋和马拉松运动员。

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关于A' Design Award 铁奖

Marathon T-Shirt 图形艺术是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Marathon T-Shirt 图形艺术将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Marathon T-Shirt 图形艺术因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
尺寸与包装: Each icon size is approximately around 30-40mm width/height.
标签: Icons, Design, T-shirt Design, Graphic Design
生产技术: The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
设计挑战: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
研究: First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
灵感: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
项目周期: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
操作流程: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
团队成员: Designer: Chika Kakazu
Designer: Krisakorn Tantitemit