Xi Jiu Hanmi 白酒包装

设计师： Heng Luo

客户: Laboratory and Hopeful

包装类别A' Design Award 金奖获奖者

55,030

已验证的获奖者

验证 #133901 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Xi Jiu Hanmi 白酒包装

《习酒·汉密》是一款中国白酒的包装设计。瓶体摒弃常见的圆形瓶身,采用八棱结构。瓶盖造型取自汉代宫阙楼阁,瓶身则借鉴双卯玉饰之形。瓶肩饰以青龙、白虎、朱雀、玄武四方神兽图案。瓶身选用高档磨砂喷涂玻璃工艺制成,外盒以黑、金、暗红三色进行压凸与烫金处理。整体设计彰显汉代宫廷文化之韵。

荣誉认可

关于A' Design Award 金奖

Xi Jiu Hanmi 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Xi Jiu Hanmi 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Xi Jiu Hanmi 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
尺寸与包装: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
标签: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
生产技术: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
设计挑战: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
研究: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
灵感: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
项目周期: The project started in September 2020 in Jingdezhen and finished.
操作流程: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
团队成员: Luo Heng