Blackandgold Shanghai 的作品 Small Satine 儿童牛奶包装

设计师 Blackandgold Shanghai 的作品 Small Satine 儿童牛奶包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Small Satine 儿童牛奶包装

设计师： Blackandgold Shanghai

客户: Yili Group

包装类别A' Design Award 铜奖获奖者

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验证 #134149 的获奖状态

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关于 Small Satine 儿童牛奶包装

小萨婷（Small Satine）是一款专为儿童设计的有机牛奶产品包装。该设计延续了Satine牛奶品牌，保留了其标志以及白色与绿色的品牌配色。包装正面出现了一个名为"小萨婷"的角色形象，她依偎在草地上，身旁陪伴着一头小牛犊。背面则以轻快简洁的插画风格呈现出牧场的开阔全景。产品名称采用了契合儿童审美的字体，营养信息则清晰呈现，便于家长阅读。内包装采用纸质利乐盒。

荣誉认可

关于A' Design Award 铜奖

Small Satine 儿童牛奶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Small Satine 儿童牛奶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Small Satine 儿童牛奶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
尺寸与包装: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
标签: Packaging, milk, kid, China, organic
生产技术: Inner pack: Tetra Pack
Box: paper
设计挑战: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
研究: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
灵感: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
项目周期: The project started in Feb, 2021 and the product is launched in June, 2021.
操作流程: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
专利: All photos credits to blackandgold Shanghai, 2022.
团队成员: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG