Cloud Mountain Type 字体设计 by Meng Shenhui

Cloud Mountain Type 字体设计 by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2022

Cloud Mountain Type 字体设计

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award 银奖 Winner in 平面 Category

32,462

Verified Award Winner

Verify Award Status for #135379

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Mountain Type 字体设计

云山字体是一款以张家界的云雾山峦和中国古代山水画为灵感的字体。字形将中国传统的云纹与山形意象同拉丁字母的结构相融合。每一个字符均为手工绘制，再以数字图像软件精修，字体可在不同字号下使用。当极近观看时，细节占据主导，字母变得难以辨识，正如身处山巅反而看不见山的形貌。

The Recognition

About the A' Design Award 银奖

Cloud Mountain Type 字体设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cloud Mountain Type 字体设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cloud Mountain Type 字体设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui