Zilong Chen and Chao Yang 的作品 Crcrta 企业形象识别

设计师 Zilong Chen and Chao Yang 的作品 Crcrta 企业形象识别荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Crcrta 企业形象识别

设计师： Zilong Chen and Chao Yang

客户: Communication University of Zhejiang

平面类别A' Design Award 铜奖获奖者

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验证 #135411 的获奖状态

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色彩

设计作品

关于 Crcrta 企业形象识别

Crcrta 是为政府机构——中国广播电视艺术研究中心所设计的企业形象识别系统。标志采用图文结合的形式,色彩方案选用电视三原色:红、绿、蓝。摄像机的意象由三个几何形状构成:两个矩形代表广播电视行业所使用的滤色片与纸张,三角形则象征镜头或扬声器。字母 CRCRTA 自左至右贯穿整个图形,传达出"传播"的理念。该标识没有固定尺寸,可根据不同媒介需求进行缩放。

荣誉认可

关于A' Design Award 铜奖

Crcrta 企业形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Crcrta 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Crcrta 企业形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
尺寸与包装: This visual design has no fixed size, and can be used according to the size of the media and packaging.
标签: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
生产技术: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
设计挑战: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
研究: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
灵感: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
项目周期: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
操作流程: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
团队成员: Designer:Chen Zilong and Creative Director:Yang Chao