Chi Forest 的作品 DamoWang Taurine Energy Drink 能量饮料包装

设计师 Chi Forest 的作品 DamoWang Taurine Energy Drink 能量饮料包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

DamoWang Taurine Energy Drink 能量饮料包装

设计师： Chi Forest

客户: Genki Forest (Beijing) Food Technology Group Co., Ltd.

包装类别A' Design Award 铜奖获奖者

15,244

已验证的获奖者

验证 #135611 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 DamoWang Taurine Energy Drink 能量饮料包装

大魔王牛磺酸能量饮料是一款采用250毫升铁罐包装的功能性饮料。罐体尺寸为65.6毫米×91.8毫米，在金属表面采用高光透明印刷工艺。包装图案以中国神话中的战神蚩尤为灵感塑造人物形象，并搭配竖起大拇指的手势，传递出力量与自信的意味。饮品中含有人参与中华枸杞，这两味传统草本自古用于恢复元气。这款人们所熟悉的金属罐易于握持，且能快速冷却。

荣誉认可

关于A' Design Award 铜奖

DamoWang Taurine Energy Drink 能量饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计DamoWang Taurine Energy Drink 能量饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。DamoWang Taurine Energy Drink 能量饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
尺寸与包装: 65.6mm x 91.8mm
标签: Branding, Packaging, Chinese National Tide
生产技术: High gloss iron transparent printing can on iron cans.
设计挑战: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
研究: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
灵感: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
项目周期: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
操作流程: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
团队成员: Yushu Zhang, Yiqun Tang
图片版权: Yushu Zhang, Yiqun Tang