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Paul Robb and Moira Bartoloni 的作品 SP Saffron Grotesk 类型样本

设计师 Paul Robb and Moira Bartoloni 的作品 SP Saffron Grotesk 类型样本 荣获了极具声望的 2022 A' Design Award 银奖,竞赛类别为平面、插画与视觉传达设计。


银平面· 2022

SP Saffron Grotesk 类型样本

设计师: Paul Robb and Moira Bartoloni

客户: S6 Foundry

平面类别A' Design Award 银奖获奖者

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关于 SP Saffron Grotesk 类型样本

Saffron 是一种优雅的当代新怪诞无衬线字体,具有强烈的几何对比风格,借鉴了瑞士现代主义的美学和印刷标准。独特的开放式姿态旨在为品牌和传播提供正确的视觉一致性。这种真实而原创的字体代表了一种不断变化的当代美学。标本被分成几个部分,包装内有环形活页夹海报。

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关于A' Design Award 银奖

SP Saffron Grotesk 类型样本是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计SP Saffron Grotesk 类型样本将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。SP Saffron Grotesk 类型样本是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
尺寸与包装
Binder 230 x 320 x 80
标签
Font design, Branding, Identity, Type design
生产技术
The binder is printed in 8 colors using various stock papers
设计挑战
The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
研究
The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
灵感
Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
项目周期
Font was designed from August 2021 and was finished in December 2021
专利
Paul Henry Robb
团队成员
Paul Robb
Moira Bartoloni
图片版权
Paul Henry Robb

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