Corso 朗姆酒包装 by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2022

Corso 朗姆酒包装

by Mateus Morgan

Client: Morgan Studio

A' Design Award 银奖 Winner in 包装 Category

28,816

Verified Award Winner

Verify Award Status for #136393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Corso 朗姆酒包装

设计灵感源自钻石切面，光线从各个侧面在多边形图案上反射。包装盒设计旨在呈现珠宝盒的质感，提升这款高端产品的感知价值。该设计在展现现代美学的同时，又不失经典气质。瓶身设计仿照宝石切面，包装盒则令人联想到珠宝盒。

The Recognition

About the A' Design Award 银奖

Corso 朗姆酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Corso 朗姆酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Corso 朗姆酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging: 29x14x14cm
Tags: rum, packaging, corso, bottle, beverage, drink
Production Technology: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration: It toke around 2 months to finish
Team Members: Mateus Morgan