Lowen 啤酒包装 by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2022
Lowen 啤酒包装
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen 啤酒包装
Lowen 是一款啤酒系列的包装设计。设计融合了钢笔画、美柔汀（铜版刻凹版）艺术与街头纹身插画风格。几何图形与明亮色彩标识出不同口味，包括覆盆子、樱桃与小麦白啤，使每一款产品都能被快速而直接地辨识。插画将狂野与柔和的意象相互对照，营造出强烈的视觉效果与鲜明的社交气质。易拉罐采用铝材，瓶身采用玻璃材质。精细的印刷工艺确保每一幅图像都清晰而精准。
The Recognition
About the A' Design Award 银奖
Lowen 啤酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Lowen 啤酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Lowen 啤酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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