银 平面 · 2022
Type Specimen Alskar 字体
by Paul Robb and Moira Bartoloni
- A' Design Award 银奖 2022 in 平面
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 43,000
- Verification code E2805DAE65 · Verify this award
Colors
About Type Specimen Alskar 字体
Alskar sans 是一种优雅的当代宽无衬线字体，具有强烈的风格几何真实对比，借鉴了美学并代表了不断变化的当代美学。字体样本印刷为报纸A2（折叠后以A4发送），呈现出具有现代感和体验的字体。
About the A' Design Award 银奖
Type Specimen Alskar 字体是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Type Specimen Alskar 字体将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Type Specimen Alskar 字体是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Image Credits
- Paul Henry Robb
