Can You See the Music 动态标识 by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2022
Can You See the Music 动态标识
Client: Franz Liszt Chamber Orchestra
A' Design Award 银奖 Winner in 平面 Category
- 33,208
- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music 动态标识
为李斯特室内乐团创作的作品是一个以音乐为驱动的动态品牌标识，旨在复兴乐团的视觉外观。它的创造者发明了一种替代的音乐语言，通过这种语言，任何旋律都可以在定义的指导方针内可视化。该标识允许乐团的每个成员建立自己的个性化标志，与他们最喜欢的曲目相关。此外，由于定制开发的标志设计应用程序，甚至观众也可以成为身份更新过程的积极参与者。
The Recognition
About the A' Design Award 银奖
Can You See the Music 动态标识是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Can You See the Music 动态标识将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Can You See the Music 动态标识是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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