Lay's Love 零食包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2022
Lay's Love 零食包装
by PepsiCo Design and Innovation
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #137230The Design
About Lay's Love 零食包装
Lay's Love（乐事之爱）是为印度市场两款限量版薯片口味——乐事香草脆恋与乐事芝士挚爱——所创作的包装设计。每个包装袋上都描绘着一只以半心形手势摆出的手，因此两袋并排摆放时便可拼合成一个完整的爱心，也让两种口味成双成对。袋身中央以醒目的手写体字样标示口味名称。手部插画的背后则是情侣漫步海滩的剪影、棕榈树与轻柔的云朵。这一色彩明快的设计旨在讴歌年轻消费者之间的友情与爱意。
The Recognition
About the A' Design Award 铜奖
Lay's Love 零食包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lay's Love 零食包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lay's Love 零食包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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