银 包装 · 2022
Aqua Minerale Redesign 饮料包装
by PepsiCo Design and Innovation
- A' Design Award 银奖 2022 in 包装
- Estimated Number of Design Views: 35,160
- Verification code FCA71ACAAE · Verify this award
Colors
About Aqua Minerale Redesign 饮料包装
Aqua Minerale 品牌重塑是为一款在俄罗斯市场销售的瓶装水品牌所做的包装设计。此次重塑涵盖了核心产品线与风味子系列，以统一的视觉识别系统将整个产品组合整合为一体。设计概念源于"水是生命之源"的理念，通过流动的形态与优雅的线条加以呈现。统一的设计语言使整个系列更为协调，并提升了产品在货架上的辨识度。其初衷在于陪伴那些希望在忙碌日常中保持平衡感的消费者。
About the A' Design Award 银奖
Aqua Minerale Redesign 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Aqua Minerale Redesign 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Aqua Minerale Redesign 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
