银 包装 · 2022
Neon Zebra Brand Launch 饮料包装
by PepsiCo Design and Innovation
- A' Design Award 银奖 2022 in 包装
- Estimated Number of Design Views: 39,662
- Verification code 4B62D7FEAE · Verify this award
Colors
About Neon Zebra Brand Launch 饮料包装
Neon Zebra 是一系列鸡尾酒调酒饮料的包装设计。每一个罐体与饮品包装上都呈现一款独特的调制饮品配方，被称为"Neon Zebra 方程式"。该配方向消费者展示如何用本产品调制混合饮品。每罐可调制两杯鸡尾酒，分量恰好适合分享。与产品并置呈现的装饰物图像简洁明快，以青柠片和薄荷叶增添层次感。这些装饰物或以醒目的二维图形出现，或以三维形态呈现，让 Neon Zebra 的世界鲜活生动起来。
About the A' Design Award 银奖
Neon Zebra Brand Launch 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Neon Zebra Brand Launch 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Neon Zebra Brand Launch 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
