PepsiCo Design and Innovation 的作品 Pepsi New Year 2022 LTO 饮料罐

设计师 PepsiCo Design and Innovation 的作品 Pepsi New Year 2022 LTO 饮料罐荣获了极具声望的 2022 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2022

Pepsi New Year 2022 LTO 饮料罐

设计师： PepsiCo Design and Innovation

包装类别A' Design Award 金奖获奖者

43,139

已验证的获奖者

验证 #137256 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Pepsi New Year 2022 LTO 饮料罐

百事新年2022限定款是为冬季节庆季节打造的六款限量版饮料罐系列。该系列作为品牌季节性营销活动的一部分在俄罗斯上市。节庆感十足的图形设计旨在契合整个假日期间,并以新年作为收尾。设计还通过互动功能将品牌体验延伸至包装之外:消费者可用智能手机扫描每个罐身上的二维码参与促销活动,包括赢取会发光的限量版连帽衫和T恤的机会。

荣誉认可

关于A' Design Award 金奖

Pepsi New Year 2022 LTO 饮料罐是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi New Year 2022 LTO 饮料罐将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi New Year 2022 LTO 饮料罐激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
灵感: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

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