Dr Alva Astronomy 礼盒 by Jiemei Fang and Kang Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2022
Dr Alva Astronomy 礼盒
Client: Dr Alva
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #137326The Design
About Dr Alva Astronomy 礼盒
Dr Alva Astronomy 是一款为中国传统节日中秋节设计的礼盒。礼盒内装有月饼以及一盏造型如望远镜的小型投影灯。将望远镜取出，置于礼盒的天文台部分并旋转，即可投射出月亮的影像。该设计取意于赏月习俗，以及"把月亮带进千家万户"的理念。礼盒采用卡纸与纸张制作，配以印刷工艺及有机玻璃部件，尺寸为350×350×550毫米。
The Recognition
About the A' Design Award 铜奖
Dr Alva Astronomy 礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dr Alva Astronomy 礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dr Alva Astronomy 礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Dimensions & Packaging
- 350mmx350mmx550mm
- Tags
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
- Production Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Design Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
- Project Duration
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Operation Flow
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Team Members
- Fang Jiemei
Jiang Kang
Wang Xinyu
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